Cookie Policy

 

WHAT ARE COOKIES?

Cookies are small data files placed on your computer or other internet-enabled device that enable our features and functionality. They allow us to record information when you visit or interact with our websites, products and services (collectively, our “Websites”). Other tracking technologies, such as web beacons and pixels work similarly to cookies, placing small data files on your device that monitor your Website activity.

HOW DO WE USE COOKIES?

We use cookies and other tracking technologies to make our Websites easier to use and to better tailor them to your interests and needs. We use the information we obtain from cookies and other tracking technologies to carry out profiling activities in order to learn more about you and offer you tailored advertising based on your behaviour on our Websites. We also use these technologies to compile anonymous, aggregated information that allow us to better understand our customers and visitors.

WHAT KINDS OF COOKIES AND TRACKING TECHNOLOGIES DO WE USE?

PERSISTENT AND SESSION COOKIES

We use two categories of cookies: Persistent cookies and session cookies. Persistent cookies are cookies that help us recognize you. They are stored on your device in between browser sessions, allowing us to remember your preferences and actions across multiple sites and on multiple visits. Session cookies expire at the end of your browser session, allowing us to link your actions during a particular browsing session.

THIRD PARTY COOKIES

In addition to the first party cookies set by us, we also use third party cookies. Third party cookies are cookies that are set by others, enabling the third party’s features or functionalities to be provided through the Website you are using. The third party setting these cookies can recognize your device both when it visits our Website and when it visits certain other websites or services. The service providers of third-party cookies have their own privacy policies, and may use their cookies to target advertising to you.

CROSS-DEVICE TRACKING

We perform cross-device tracking which allows us to provide more relevant advertising to you on multiple devices. We do this by identifying browsing activity on your smartphones, tablets, desktop computers and other devices connected to the same IP address or logged into the same account to better understand the products and services that might be of interest to you.

LOCAL STORAGE OBJECTS

We also use Local Storage Objects (LSOs), such as HTML5, to, among other things, optimize screen presentation, video and other preference information.

GOOGLE ANALYTICS

We use Google Analytics which is a web analytics tool that helps us understand how users engage with our Websites. Like many services, Google Analytics uses first-party cookies to track user interactions as in our case, where they are used to collect information about how users use our Website. This information is used to compile reports and to help us improve our Websites. The reports disclose website trends without identifying individual visitors.

WHY DO WE USE COOKIES?

We generally use cookies that are necessary or essential to the functioning of our Websites, cookies that help us improve the performance or customize the functionality of our Websites, and cookies that help us serve you relevant advertisements. The types of cookies described below may be set by us or by a third party service provider assisting us in performing the below functions. Specifically, we use cookies for the following reasons:

• Strictly Necessary: These cookies and tracking technologies let you navigate our Websites and use essential features, including secure areas and shopping baskets. Without these technologies, we are unable to deliver core functionality of our Websites, products and services to you.
• Performance: These cookies and tracking technologies help us understand how customers and visitors interact with our Websites. They provide us with information about areas of our website visited, time spent on our Websites and any error messages you receive, allowing us to improve the performance of our Websites. They do not collect any information that could identify you.
• Functional: These cookies and tracking technologies are used to provide certain services or to remember settings that will improve your visit, but are not essential to your use of our Websites. They may include personal information that you have disclosed to us.
• Targeting or Advertising: These cookies and tracking technologies allow us to deliver content, including advertisements, relevant to your specific interests. This content may be delivered in our Websites or on third party websites or services. They allow us to understand and improve the relevancy of our advertisements. They may track personal information, including your IP address.
• Social Media Cookies: These cookies are set by third parties, including Facebook and Twitter, and allow you to share what you’ve been doing on our Websites on social media.

HOW CAN I CONTROL COOKIES?

If you visit our Websites from Europe, only strictly necessary cookies and other tracking technologies will be used on our Websites by default. 

Internet browsers allow you to change your cookie settings via the “options’ or “preferences” menu in your browser. Please note that if you set your browser to refuse or block all cookies, certain features or functionalities of our Websites will be limited or unavailable to you.

You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

To learn how to manage privacy and storage settings for Flash cookies, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.

Further information about deleting and blocking cookies can be found at http://www.allaboutcookies.org.

Further information about our advertisers’ use of cookies can be found at:

• European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu/
• Internet Advertising Bureau (EU): https://www.iabeurope.eu/

HOW CAN I GET FURTHER INFORMATION?

If you have any questions about our use of cookies or other tracking technologies, please email us at privacy@ipcom.be.

Last modified September 30, 2018